Let’s unite over a fight
Imagine you enter your home after work and you see two slices of breads fighting with each other on how one is tastier than the other. Or may be television of one room shouting on top of its voice to dominate the televisions in other rooms so that it be called the best. Or try this one, what if your X branded jeans is fighting in your cupboard with Y branded jeans on which one is more faded. Sounds crazy? It does. But let’s imagine today the world of our belongings; the things we buy to wear, eat and bring to everyday use. Don’t we fight to be the best and long lasting in our worlds? Similarly what if we enter their world and see them fighting; sounds interesting. So let’s look at how the bed sheet of category Whitica by ADAB in one room fought with the bed sheet of category Thar by ADAB in the other at Mrs. Gupta’s house.
Mrs. Whitica: Look at my shine, the purity and the elegance of white. How I always make one feel serene and calm and give any room a beautiful look.
Mrs. Thar: Oh there’s nothing more beautiful than ethnicity. I have roots that are traditional and what’s more unique than that? People specially look for special Rajasthani printed bed sheets like me!
Mrs. Whitica: Elegance is an attitude, beat that?
Mrs. Thar: Block prints are ethos of colors and detailed beauty of bright printing.
Mrs. Thar: Who said I don’t have duvet covers and quilts and bed sheets. All set and quilts all hand woven, strong and warm for forever.
Mrs. Whitica: I am an exclusive collection of only magnificent whites.
Mrs. Thar: I am available only in limited edition. Uniqueness, you see?
Mrs. Whitica: I am available in extra large size.
Mrs. Thar: The block printing is done with such accuracy that it makes me look even more finished and prettier.
Mrs. Whitica: We both have qualities but still I think I am better.
Mrs. Thar: Come on! You know we are all different yet with some specialties to our own. That’s what By ADAB, our master brand offers.
Mrs. Whitica: Oh! How could I not remember that? It’s quality beyond imagination, nothing else.